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MDS was established online in 2006 by business partners Georgiana Yeo and Joe Phua - school mates then and now, proud owners
of one of the largest wholly-owned online and retail fashion retailers in Singapore.

MDS sells cutting-edge runway fashions at high street prices. Dedicated to bringing trends to fashion-forward consumers, MDS
caters 40-60 weekly new designs, twice-weekly product updates online and in-store. This also includes impressive daily restocks -
all at affordable price points.

Independently conceptualised, financed and managed, they now manage a 100-strong staff count with 11 physical retail outlets
across Singapore.

More recently, MDS has also expanded beyond Singapore - with 11 outlets various countries such as Indonesia, Cambodia, Myanmar and Malaysia.